Update: This price match is actually useless. Read this follow up for details.
Direct2Drive are offering a price match guarantee against Gamestop.com, Gamersgate.com and Steam. If anything gets a discount from any of those three outlets, you can buy it from Direct2Drive, and they will give you store credit equivalent to the difference. If you’d like to get the Steam sale discounts without using Steam, then this is your chance.
You go through the submit a ticket system, and link to where it is cheaper on the day of purchase, and include a screenshot. The terms and conditions are here.
This offer is available until the 31st of December.
Reasons people might want to do this:
If you don’t like the DRM of the Steam client, you can get games without it.
Presumably devs will be getting commission at full rate (although that is speculation).
You can avoid GamersGates somewhat fiddly standalone downloaders.
Reasons people might not want to do this:
I’d prefer to just get the games for the cheaper amount, and be forced to spend more at D2D further down the line.
It is Rupert Murdoch.
Cheers to astute SavyGamer reader LostSoviet for the tip off.