Sony PS4 – £276.46
Sony PS4 – £276.46 delivered
This is from the USA, but that price includes international shipping and import duty.
PS4s are region free for games, but not for DVDs/Blu Rays. You can either use a plug converter to power it, or get a standard figure 8 power cable.
Sold by Sony, via ebay.

It still gives me import charge at checkout… to Europe
This can’t be with import duty included – Sony nor eBay has the power to claim import duties and every country has its own import rules. Basically, don’t be surprised to pay 30% on top of that on import taxes making the price fall in line with what you pay for a PS4 here. Also, don’t forget that US warranty is way lower than in Europe and if anything goes wrong … well I wouldn’t take the risk.
Not according to this http://pages.ebay.com/buy/globalshippingprogram/
Having bought things from the US using the Global Shipping thing, I can confirm you won’t be charged any more import fees than those on the listing.