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Here’s a dose of data gleaned by monitoring the spending habits of SavyGamer users throughout 2012. This chart shows what proportion of the total spend SavyGamer users spent at each retailer. This is only for retailers that I have an affiliate contract with, so there are some places missing (notably Steam), and some of these retailers operate internationally, whereas some are UK only.

1. Amazon US – 23.02%
2. GamersGate – 17.24%
3. Amazon UK – 15.94%
4. Green Man Gaming – 10.02%
5. Tesco – 7.57%
6. GAME – 6.10%
7. Gamefly – 4.01%
8. Zavvi – 3.37%
9. ShopTo.Net – 1.97%
10. iTunes – 1.84%
11. Gamestation – 1.67%
12. Simply Games – 1.63%
13. The Hut – 1.26%
14. Microsoft Store – 0.90%
15. Play.com – 0.58%
16. Gameplay – 0.51%
17. Argos – 0.47%
18. Coolshop – 0.41%
19. HMV – 0.38%
20. The Game Collection – 0.31%
21. Origin – 0.29%
22. Asda – 0.21%
23. Currys – 0.12%
24. PC World – 0.0641%
25. Bee.com – 0.0607%
26. WOW HD – 0.0298%
27. Dixons – 0.0129%
28. Sainsbury’s – 0.005%

Here’s last year‘s if you’d like to compare the two.

Tesco have certainly been less competitive on prices compared to 2011, whereas Amazon’s expansion into digital games on Amazon US has been incredibly aggressive. Pretty much across the board digital is increasingly getting a larger share of your spend, although EA’s Origin isn’t showing much traction yet.

Do you notice any interesting trends?