Update: You can find a rather unsatisfactory update to this post here.
As an affiliate of lots of retailers, I get frequent emails from them telling me about their amazing offers. Sometimes they aren’t particularly good, sometimes they are, and I have to sort through them to find the best deals.
I got an email from The Hut telling me this:
Come celebrate your bank holiday weekend with www.thehut.com/home as we have gone voucher code crazy! These codes are available on EVERYTHING so don’t miss out this weekend! Massive savings and commissions are to be made!
So then I spent ages sorting through the games that they sell, and finding which ones were already a good price, so that they could be made even better by using the coupons. My policy with SavyGamer is that I never ever want to link to somewhere that isn’t the cheapest place to get a game from.
I found a bunch of great deals on games that they were already selling for cheap. Posted them up on SavyGamer along with the instructions of how to use the coupons. These offers were available for a short amount of time when I first posted them. Then, because they are dishonest, The Hut increased the prices of most of the games that were actually good deals when using those coupons. Here’s what they did:
Halo: Reach, Xbox 360 – was £37.93, £35.93 with coupon. Increased to £39.93, £37.93 with coupon.
Halo: Reach [Limited Edition], Xbox 360 – was £55.93, £51.93 with coupon. Increased to £59.93, £55.93 with coupon.
Brink, PC – was £24.93, £22.93 with coupon. Increased to £26.93, £24.93 with coupon.
Nier, Xbox 360 – was £17.93, £16.93 with coupon. Increased to £29.93, £27.93 with coupon.
Silent Hill: Shattered Memories, Wii – was £17.93, £16.93 with coupon. Increased to £23.93, £21.93 with coupon.
Battlefield: Bad Company 2, Xbox 360 – was £23.93, £21.93 with coupon. Increased to £39.93, £37.93 with coupon.
Battlefield: Bad Company 2, PS3 – was £23.93, £21.93 with coupon. Increased to £39.93, £37.93 with coupon.
Battlefield: Bad Company 2, PC – was £14.93, was £13.93. Increased to £29.93, £27.93 with coupon.
Batman: Arkham Asylum [GOTY], Xbox 360 – was £16.93, £15.93 with coupon. Increased to £17.93, £16.93 with coupon.
Napoleon: Total War [Imperial Edition], PC – was £12.93, £11.93 with coupon. Increased to £17.93, £16.93 with coupon.
Legend Of Zelda: Spirit Tracks, DS – was £17.93, £16.93 with coupon. Increased to £24.93, £22.93 with coupon.
GTA: Episodes From Liberty City, Xbox 360 – was £13.93, £12.93 with coupon. Increased to £29.93, £27.93 with coupon.
Forza Motorsport 3, Xbox 360 – was £12.93, £11.93 with coupon. Increased to £14.93, £13.93 with coupon.
As you can see, for the most part their prices were far better before the ‘discount’ coupon was made available. If I were cynical, which I definitely am, I’d say that this was a deliberate deception to increase traffic to their site without actually offering any discount at all. Some of these are preorders, so it’s hardly like there would have been issues with them running out of stock forcing them to increase the price.
I’m going to speak to them on Monday and see what they have to say for themselves. But from now on I am definitely going to keep an eye on how they fiddle with their prices whenever they do have discount coupons.