The Epic Store: An Epic Blunder or An Unreal Opportunity?

It’s always interesting to me when a major industry player makes a bold move into a new space. Seeing game engine powerhouse and creator of the biggest game on the planet, Epic Games, make a push into also being a shop that you can buy games from is a fascinating turn of events, with potential to make large waves throughout the industry. They’re making some good decisions, and certainly their revenue split of 88:12 in favour of developers grabbed industry attention and headlines alike, but I have some significant reservations about how exactly Epic are implementing the strategy for the Epic Store. I thought I’d outline my views here, with hope that perhaps they can improve their offering in a manner that will result in better serving consumers, and a healthier industry for all involved parties.

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